The Billion Dollar Bet by Brett Pulley — read online

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    The Billion Dollar Bet
    Robert Johnson and the Inside Story of Black Entertainment Television

    by Brett Pulley

    🔥 The Billion Dollar Bet – READ MORE 🔥

    • Publisher: Wiley
    • Format: paperback, 248 pages
    • Genres: business
    • Language: english
    • Author: Brett Pulley
    • ISBN: 9780471735977 (0471735973)
    • Release date: September 1, 2005

    About The Book

    Praise for The Billion Dollar BET

    “In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson’s cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history.”

    — James B. Stewart Pulitzer Prize-winning journalist and bestselling author of DisneyWar, Den of Thieves, and Heart of a Soldier

    “Like or dislike? Agree or disagree? Bob Johnson’s richly varied and fascinating life presses you against the window that Brett Pulley opens widely.”

    — Bernard Shaw retired CNN anchor

    “Through his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls … Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur.”

    — Teri Agins Senior Special Writer, the Wall Street Journal, and author of The End of Fashion: How Marketing Changed the Clothing Business Forever

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