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November 19, 2020 at 7:51 am #22559Nicole MaiGuest
The Billion Dollar Bet
Robert Johnson and the Inside Story of Black Entertainment Television
by Brett Pulley
- Publisher: Wiley
- Format: paperback, 248 pages
- Genres: business
- Language: english
- Author: Brett Pulley
- ISBN: 9780471735977 (0471735973)
- Release date: September 1, 2005
About The Book
Praise for The Billion Dollar BET
“In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson’s cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history.”
— James B. Stewart Pulitzer Prize-winning journalist and bestselling author of DisneyWar, Den of Thieves, and Heart of a Soldier
“Like or dislike? Agree or disagree? Bob Johnson’s richly varied and fascinating life presses you against the window that Brett Pulley opens widely.”
— Bernard Shaw retired CNN anchor
“Through his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls … Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur.”
— Teri Agins Senior Special Writer, the Wall Street Journal, and author of The End of Fashion: How Marketing Changed the Clothing Business Forever
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