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November 19, 2020 at 9:13 pm #22646Ginny ElliottGuest
Experience the Message
How Experiential Marketing Is Changing the Brand World
by Max Lendermann, Max Lendermann
- Language: english
- Publisher: Basic Books
- ISBN: 9780786715367 (0786715367)
- Release date: December 13, 2005
- Author: Max Lendermann, Max Lendermann
- Format: hardcover, 336 pages
About The Book
Experience the Message is an exciting guide to today’s revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer’s highly cluttered radar screen. This book reveals how today’s companies can use credible voices and sensory experiences to bring the brand — its essence and its benefits — to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.
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