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, cockiness and arangroce of the MMA fighters who are either like that or choose to put on the act. Many of them seem to expect the same show as pro wrestling, but with real violence. Promotors and sponsors want to keep the money rolling in, so while they explicitly discourage bad behaviour, the fan favourites keep getting on to the main cards of big shows, and The Ultimate Fighter house keeps getting more alcohol trucked in. The money men need to hear clearly what we want.More locally, we can all help build a strong positive culture wherever it is we train. The potential pitfall seems to be (based on what I read around the traps) that many schools talk about values and culture but find a financial disincentive to actually practice them because it means losing the membership fees of some who won’t toe the line. It seems like many schools have gone down that path and it really damages the reputation of their affiliations and the styles they represent. As a student, I find being led by example (by instructors and peers) is infinitely more powerful than anything else that can be done or said about values.